Web Design Basics – Where Will You Focus

In web design basics all you need to understand is how to handle fonts and colors and you need be creative as well with colors. If you can come up with your own design ideas then it is fantastic. This article will help you in learning the basics of web design especially if you are just getting started with web design career. We will focus on Layout, Fonts, Graphics, and Readers.

Layout

It is good if you stick with standard web layouts that are being followed by different web designers. Using frames or too many frames in your web page is an old and outdated style. It is really annoying for visitors when they have to scroll left and right too much in order to read anything.

Fonts

Use famous and screen-friendly font families. It can include Arial, Times new roman or Sense Serif. As famous font families are screen friendly.

You are supposed to limit the number of font families as well; too many different font families will make it difficult for the viewer to stay for longer on your website.

Graphics

Actually, slow pages are really annoying and heavy images are the real cause of slow page loading that is why you should choose an image which is in between 10-12 kb.

You should always use the graphics that will fit the content, it should go well with the content and subject of the website also suppose you have a good picture of your family or friend that doesn’t mean you should upload that picture on your web (Just because it is good). It should be between 10 to 12 kb because pictures play an important role in the loading of the website.

Don’t make your images blink on the website as studies have proved that blinking, flashy and animated images increase the bounce rate of a website.

Don’t Forget Your Readers

You are supposed to make web pages browser version friendly, if the web page is working fine in Firefox it should work fine in IE and in some previous versions of IE as well.

It will apply to the operating system as well, if it is working fine in internet explorer for Windows it should work fine for Macintosh as well.

You are supposed to write about what your viewers are looking for. If you are making a website for users and not only for yourself you should write content which they would like to read.

Guest House Website Design

Do not get too carried away with having fancy, flashy website. Your guests are not coming to your website to see how artistic your web designer is. They are there for one purpose, to find out if they would like to stay at your Guest House. They are looking for a specific number of things to help them make that decision, and the purpose of your website is to present that info to them quickly and easily, and help them make a decision.

What every Guest House Website Needs

Guest are looking for specific information to make a decission, and the top 5 things guest are looking for are (in order of importance):

  • Location
  • Good Photos
  • Rates
  • Facilities and amenities
  • What to do nearby (restaurants, attractions, shops, etc)

Once they have reviewed the info above, they will then want to proceed to making a booking as quickly and effortlessly as possible.

Be sure to provide:

  • Easy access to contact details (tel number is still the most popular, even for online travel researchers).
  • Map and directions (guests hate getting lost, and if your website does not provide clear instructions on how to find your Guest House, they may book elsewhere).
  • Booking enquiry email form / online booking (online availability is optional, and easy Guest House runs differently)
  • Easy booking process. If you require a deposit, make sure this is clear, and that the process is quick and easy for the guest.

Of course, once the Guest has made the booking, the website has achieved its purpose, and it is now up to you and your staff to take if from there.

Understanding Guest’s Needs

The modern taveller, whether business or pleasure, moves quickly when researching online. Often a decision is made in a matter of minutes or even seconds! Be sure to provide all the info they need as fast as possible.

Web Analytics

Web analytics provides comprehensive information about your web traffic and is fundamental to managing a successful website.

Google Analytics

Google Analytics can be used to optimize PPC campaigns, improve conversion rates, monitor the effectiveness of search engine optimization and determine the impact of web design changes. The extensive range of data available and the ways of displaying and comparing it make Google Analytics the ultimate tool for web professionals, marketers, developers and designers alike. Below is a brief summary of the information Google Analytics makes available and why it´s important to know what it means and how to use it.

Visitors

You´re able to find the number of visits to your website, the average number of pages viewed, bounce rate, average time on site and the percentage of new visitors. These metrics are very useful to measure brand development, page performance, and traffic growth. How you interpret the data depends very much on the type of website you manage. Google Analytics also provides information about the browser, operating system and connection type of your visitors. The importance of this information is minimal to most companies, other than browser type. For instance, if you´re website is optimized for Internet Explorer 8 but most of your visitors come from Mozilla Firefox 3.1, it would be wise to optimize for Firefox.

Traffic Sources

Traffic Sources provides some very useful features for assessing search engine optimization success. Having completed an SEO campaign you can monitor any changes in traffic on the keywords optimized using Google Analytics.

You can also compare paid traffic, organic traffic, and direct traffic. If your business model involves using PPC to get traffic until your SEO strategy generates organic traffic, you can use Traffic Sources to monitor the transition from paid to non-paid.

Content

The content section of Google Analytics provides really useful information about traffic to particular pages of your website. You can use it to find your highest traffic pages to prioritize them for development work. Or simply make sure the pages you want to send traffic to, are the pages that are getting traffic. There is information about entrance keywords, bounce rate, number of unique visitors, time on page and much more for every page of your website.

Conversion Tracking

Conversion tracking is the easiest to understand information in Google Analytics, but it´s also the hardest to implement. All websites have goals; sales, lead generation, newsletter sign-ups, the list goes on. By setting up conversion tracking you can monitor how many goals are being completed on each page. It´s a great tool for improving conversion architecture, by analyzing where customers drop out in the purchase process, you can optimize the goal path to improve your conversion rate.

Google Analytics Consultants

Google Analytics is an extremely powerful tool that all online businesses should take advantage of. As well as setting up Google Analytics for clients, we also offer Google Analytics consulting and support.